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With a global audience of 1.5 billion and hundreds of thousands of visitors, the Gold Coast 2018 Commonwealth Games (GC2018) provided a massive opportunity for tourism. GC2018 provides a significant opportunity to strengthen Queensland as Australia's premier tourism destination.

More than 1.1 million visitors are expected in the lead up to, during and post the Games spending more than $870 million in Queensland. Within this it is forecast that the Games themselves will attract approximately 672,000 visitors, spending $323 million:

  • 356,000 day trippers, spending $35 million
  • 265,000 domestic overnight visitors, spending $225 million
  • 50,000 overseas visitors (including more than 6000 athletes and officials), spending $63 million.

Apart from those visitors attending the Games, the event is predicted to attract an additional 490,000 visitors, spending $550 million over the period of nine years (four years pre and post Games) as an induced effect:

  • 100 000 visitors from overseas, spending $143 million
  • 390 000 domestic visitors, spending $407 million.

Games Partners are working with stakeholders in the tourism industry across Queensland to ensure Games visitors have a great experience and help encourage return visits and for visits by their friends and family. The Games will showcase the iconic Gold Coast and Queensland’s spectacular tourism destinations to a global audience.

Accessible and Inclusive Tourism

GC2018 will be the largest para-sports program in history and will bring together people from all walks of life. With more than 300 para-athletes completing in 38 events including the para-triathlon, the Games is the perfect platform to unite the community and bring people together to celebrate diversity, support inclusion, and promote acceptance for all. Inspired by the Games, the Queensland Government’s Embracing2018 Legacy program has developed a guide to support the tourism industry to be more accessible and inclusive.

The Six Simple Steps to Accessible and Inclusive Tourism (PDF, 134KB) provides businesses with information about easy, low cost changes they can make to add value and improve guest experience.

A recent report published by Tourism Research Australia highlighted the industry gap in accessible and inclusive dining, accommodation and experiences.  Opportunities exist for industry to close this gap, improve their product and service offerings, increase sales, and deliver a great guest experience and benefits to all.

Accessible and inclusive tourism is more than supporting guests with disability. It’s about supporting the broader community as well, because everyone wants to have equal opportunity to access dining, accommodation and experiences. Carers of guests with disability, parents and families with strollers/prams, people suffering from food intolerance/allergies, and guests with England as a second/third language are just some examples.

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