Open menu


The Gold Coast 2018 Commonwealth Games (GC2018) provides a significant opportunity to strengthen Queensland as Australia's premier tourism destination.

Through the Advancing Tourism Strategy, the Queensland Government plans to grow tourism and jobs by targeting four priority areas:

  • Growing quality products, events and experiences
  • Investing in infrastructure and access
  • Building a skilled workforce and business capabilities
  • Seizing the opportunity in Asia.

To support this strategy and maximise the opportunity that GC2018 provides, a GC2018 Tourism Action Plan is underway which aligns activity and amplifies the outcomes of the tourism industry's combined and individual campaigns. This will be delivered through activity to:

  • Drive an increased standard of service and guest experience on offer from the tourism industry
  • Leverage from the delivery of the friendly games to define Queensland as an inclusive, family-friendly, affordable destination offering value for money
  • Showcase Aboriginal and Torres Strait Islander heritage, arts, cultural and tourism experiences
  • Work in partnership across the industry to build capability and capacity, and further promote Queensland's tourism offerings to visitors, event organisers and investors.

Related initiatives

Keep up with us on social