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The Business of Sport

Runners at Surfers Paradise

Preparation in the lead up to the Gold Coast 2018 Commonwealth Games (GC2018) has enhanced Queensland and the Gold Coast’s enviable expertise in delivering major sporting events, by building on the excellent base of knowledge and skills that enables Queensland businesses to contribute to the delivery of similar events both locally and overseas.

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Each year Queensland and the Gold Coast host local, national and international sporting events including the Gold Coast Airport Marathon, Brisbane International Tennis, Rugby Union, Australian Surf Life Saving Championships, Quicksilver and Roxy Pro professional surfing, Magic Millions Carnival, Gold Coast 600 V8 Supercars, National Beach Volleyball Series and Gold Coast Triathlon.

Delivery of GC2018 and investment into new and redeveloped sporting infrastructure across Queensland has improved our ability to attract and host international sporting events. The Gold Coast alone has invested over $200 million in new and improved sporting infrastructure, bringing the city’s venues and stadia in line with Olympic and world-class standards.

Why this sector?

Queensland offers great local infrastructure, event management expertise, and outstanding skills in hosting, promoting and delivering major events

More than 90% of GC2018 contracts were delivered by Queensland businesses, showcasing Queensland’s world-class events capability

Through Trade 2018 Queensland will continue to investigate opportunities to mobilise local knowledge and expertise in international markets

The Gold Coast has cemented a reputation as a global sporting city, racing up the ladder of the world’s top sport cities

Opportunities exist for:

Investment

  • Research partnerships with Queensland universities
  • Student attraction
  • Education agents and media

Trade

  • Offshore IET including opportunities in emerging sectors such as online learning, education technology (edTech)

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